prikaz prve stranice dokumenta Televizijski marketing i likovi animiranih filmova
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undergraduate thesis
Televizijski marketing i likovi animiranih filmova
2020. urn:nbn:hr:141:772748
Lukačević, Lea
Josip Juraj Strossmayer University of Osijek
Faculty of Education

Cite this document

Lukačević, L. (2020). Televizijski marketing i likovi animiranih filmova (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education. Retrieved from https://urn.nsk.hr/urn:nbn:hr:141:772748

Lukačević, Lea. "Televizijski marketing i likovi animiranih filmova." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2020. https://urn.nsk.hr/urn:nbn:hr:141:772748

Lukačević, Lea. "Televizijski marketing i likovi animiranih filmova." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2020. https://urn.nsk.hr/urn:nbn:hr:141:772748

Lukačević, L. (2020). 'Televizijski marketing i likovi animiranih filmova', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, accessed 11 April 2024, https://urn.nsk.hr/urn:nbn:hr:141:772748

Lukačević L. Televizijski marketing i likovi animiranih filmova [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education; 2020 [cited 2024 April 11] Available at: https://urn.nsk.hr/urn:nbn:hr:141:772748

L. Lukačević, "Televizijski marketing i likovi animiranih filmova", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:141:772748

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Metadata
TitleTelevizijski marketing i likovi animiranih filmova
Title (english)Television marketing and characters in animated films
AuthorLea Lukačević
MentorValentina Majdenić (mentor)
Committee memberValentina Majdenić (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Education
Osijek
Defense date and country2020-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Interdisciplinary Humanistic Studies
Teaching Methods in the Humanistic Sciences
Abstract
Velika većina ljudi svoje slobodno vrijeme provodi pred televizijom gledajući različite medijske sadržaje. Mediji su rasprostranjeni u svakodnevnom životu da ih je jednostavno nemoguće izbjeći. Kako odrasli, tako i djeca sve više vremena provode gledajući televiziju. Od svih sadržaja koji se nude, djeci su uglavnom najprivlačniji animirani filmovi. Koliko su upravo oni danas utjecajni govori njihova marketinška rasprostranjenost. Likove animiranih filmova možemo pronaći na gotovo svakoj stvari koja je namijenjena djeci. Odjeća, igračke, školski pribor i mnoge druge stvari koje sadrže određenoga lika, sve kako bi što više privuklo djecu te primoralo roditelje da im to omoguće. Nesvjesnu prisutnost i potrebu za istim čini upravo televizijski marketing. Ovaj rad donosi prikaz teorijske podloge povezanosti televizijskog marketinga i animiranih filmova te rezultate anketnog istraživanja provedenog u svrhu pisanja rada.
Abstract (english)
The vast majority of people spend their free time in front of the television watching various media content. The media is so prevalent in everyday life that it is simply impossible to avoid it. Both adults and children spend more and more time watching television. Of all the content on offer, animated films are generally the most appealing to children. How influential media are today is shown by their marketing prevalence. The characters of animated films can be found on almost every thing intended for children. Clothes, toys, school supplies and many other things that contain a certain character, all in order to attract children as much as possible and force parents to make it possible for them. The unconscious presence and need for the same is made up of television marketing. This paper presents the theoretical basis of the connection between television marketing and animated films and the results of a survey conducted for the purpose of writing the paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:141:772748
Study programmeTitle: Undergraduate pre-school education
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ranog i predškolskog odgoja i obrazovanja (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ranog i predškolskog odgoja i obrazovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-15 12:22:19