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undergraduate thesis
Uloga digitalnih promidžbenih poruka u obiteljskom odgoju
2022. urn:nbn:hr:141:980930
Baričević, Patricia
Josip Juraj Strossmayer University of Osijek
Faculty of Education

Cite this document

Baričević, P. (2022). Uloga digitalnih promidžbenih poruka u obiteljskom odgoju (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education. Retrieved from https://urn.nsk.hr/urn:nbn:hr:141:980930

Baričević, Patricia. "Uloga digitalnih promidžbenih poruka u obiteljskom odgoju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2022. https://urn.nsk.hr/urn:nbn:hr:141:980930

Baričević, Patricia. "Uloga digitalnih promidžbenih poruka u obiteljskom odgoju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2022. https://urn.nsk.hr/urn:nbn:hr:141:980930

Baričević, P. (2022). 'Uloga digitalnih promidžbenih poruka u obiteljskom odgoju', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, accessed 09 April 2024, https://urn.nsk.hr/urn:nbn:hr:141:980930

Baričević P. Uloga digitalnih promidžbenih poruka u obiteljskom odgoju [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education; 2022 [cited 2024 April 09] Available at: https://urn.nsk.hr/urn:nbn:hr:141:980930

P. Baričević, "Uloga digitalnih promidžbenih poruka u obiteljskom odgoju", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:141:980930

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Metadata
TitleUloga digitalnih promidžbenih poruka u obiteljskom odgoju
Title (english)Role of Digital Media Advertising in Family Child Care
AuthorPatricia Baričević
MentorRahaela Varga (mentor)
Committee memberRahaela Varga (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Education
Osijek
Defense date and country2022-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Pedagogy
Family Pedagogy
Abstract
Budući da se u današnje vrijeme tehnologija brzo razvija, digitalni mediji gotovo su svima dostupni. Osim odraslih i mladih, djeca su također svakodnevno okružena raznim medijima. Kako je digitalno oglašavanje rašireno na gotovo svim digitalnim medijima, ali i na svim medijima općenito, djeca se često susreću i s digitalnim promidžbenim porukama koje su usmjerene na njih. Stoga je cilj rada bio sintetizirati znanstvene spoznaje kako bi se prikazalo kakvu ulogu u obiteljskom odgoju imaju digitalne promidžbene poruke usmjerene djeci. Naime, današnje obitelji žive u potrošačkom i digitalnom okruženju te djeca većinu vremena kod kuće provode uz digitalne medije pa se pojavljuju određeni izazovi obiteljskog odgoja. Djeca nedovoljno razumiju namjeru oglašivača digitalnih promidžbenih poruka te je detektirana potreba odgojne podrške roditelja. Istaknuta je preporuka da roditelji primjenjuju autoritativni stil odgoja i budu uključeni u dječju interakciju s digitalnim medijima.
Abstract (english)
Since today's technology is developing rapidly, digital media is available to almost everyone. In addition to adults and young people, children are also surrounded by various media every day. As digital advertising is widespread on almost all digital media, but also on all media in general, children often encounter digital advertising messages directed at them. Therefore, the aim of the paper was to synthesize scientific knowledge in order to show the role of digital advertising messages aimed at children in family child care. Namely, today's families live in a consumer and digital environment, and children spend most of their time at home with digital media, so certain challenges in family child care appear. Children do not sufficiently understand the intention of advertisers of digital media advertising, and the need for educational support from parents was detected. It is recommended that parents apply an authoritative parenting style and involve in children's interaction with digital media.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:141:980930
Study programmeTitle: Undergraduate pre-school education
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ranog i predškolskog odgoja i obrazovanja (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ranog i predškolskog odgoja i obrazovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-18 13:51:28