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master's thesis
Vizualni identitet Saponije od 1894. do danas
2022. urn:nbn:hr:141:479671
Rajnović, Mirta
Josip Juraj Strossmayer University of Osijek
Faculty of Education

Cite this document

Rajnović, M. (2022). Vizualni identitet Saponije od 1894. do danas (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education. Retrieved from https://urn.nsk.hr/urn:nbn:hr:141:479671

Rajnović, Mirta. "Vizualni identitet Saponije od 1894. do danas." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2022. https://urn.nsk.hr/urn:nbn:hr:141:479671

Rajnović, Mirta. "Vizualni identitet Saponije od 1894. do danas." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2022. https://urn.nsk.hr/urn:nbn:hr:141:479671

Rajnović, M. (2022). 'Vizualni identitet Saponije od 1894. do danas', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:141:479671

Rajnović M. Vizualni identitet Saponije od 1894. do danas [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education; 2022 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:141:479671

M. Rajnović, "Vizualni identitet Saponije od 1894. do danas", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:141:479671

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Metadata
TitleVizualni identitet Saponije od 1894. do danas
Title (english)Visual Identity of Saponia from 1894 to the Present Day
AuthorMirta Rajnović
MentorJelena Kovačević (mentor)
Committee memberMaja Brust Nemet (predsjednik povjerenstva)
Committee memberJelena Kovačević (član povjerenstva)
Committee memberIvana Trtanj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Education
Osijek
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		FIELD OF ART
Design
Design of Visual Communications
Abstract
SAŽETAK Cilj je ovog rada predstaviti vizualni identitet osječke tvrtke Saponia od početka njezina rada sve do danas. Vizualni je identitet skup svih simbola i grafičkih elemenata čiji je glavni cilj izraziti bit tvrtke. Zbir je svega što potencijalni potrošači mogu vidjeti prilikom predstavljanja tvrtke. Obuhvaća osnovne elemente kao što su logo, sustav boja i tipografija te uz njih specifične elemente kao što su slike, plakati, publikacije, oglašavanje, ambalaža i mrežne stranice. Većinom... More specifični elementi u sebi sadrže one osnovne, tako osnovni elementi u kombinaciji sa specifičnima tvore jednu smislenu cjelinu. Često se misli da su imidž i identitet sinonimi, međutim to nije tako. Identitet tvrtke gradi ona sama aktivnim odnosom prema marki, održavanjem i usmjeravanjem, dok je imidž samo kupčev dojam o brendu. Samim time, na stvaranje imidža utječe stvoreni vizualni identitet, ali ne i obrnuto. Svaki od elemenata vizualnog identiteta mora biti osmišljen tako da na najbolji način predstavi tvrtku, brend ili proizvod. Saponia d.d. kemijska je i farmaceutska tvrtka sa sjedištem u Osijeku, koja je s radom krenula 1894. godine proizvodnjom prvog sapuna. Svoje proizvode oglašavaju reklamnim oglasima i nagradnim igrama, popustima, i poklon paketima. Uz sve to i na društvenim mrežama promiču postojeće proizvode, ali i predstavljaju nove linije proizvoda. Usmjereni su na sve generacije potrošača različite kupovne moći. Danas gotovo da nema kućanstva koje nema bar jedan proizvod iz njihova bogatog asortimana. Ambalaža je praktična, kvalitetnoga dizajna, ali i vizualno privlačna te prenosi odgovarajuću poruku. Vizualni identitet Saponije zasigurno bi mogao poslužiti kao dobar primjer kontinuiranoga rada te dobro osmišljenog vizualnog identiteta. Less
Abstract (english)
The aim of this work is to present the visual identity of the Osijek company Saponia from the beginning of its work until today. Visual identity is a set of all symbols and graphic elements whose main goal is to express the essence of the company. It is the sum of everything that potential consumers can see when presenting the company. It includes basic elements such as the logo, color system and typography, as well as specific elements such as images, posters, publications, advertising,... More packaging and web pages. Most of the specific elements contain the basic ones, so the basic elements in combination with the specific ones form a meaningful whole. It is often thought that image and identity are equal, however, this is not the case. The company's identity is built by the company itself through an active relationship with the brand, maintenance and direction, while the image is only the customer's impression of the brand. Therefore, the creation of the image is influenced by the created visual identity, but not the other way around. Each of the elements of the visual identity must be designed to best represent the company, brand or product. Saponia d.d. is a chemical and pharmaceutical company based in Osijek, which started its work in 1894 with the production of the first soap. They advertise their products with advertisements and through prize games, discounts and gift packages. In addition to all that, they also promote existing products on social networks, but also present new product lines. They are aimed at all generations of consumers with different purchasing power. Today, there is almost no household that does not have at least one product from their rich assortment. The packaging is practical, has a quality design, but is also visually attractive and conveys the appropriate message. The visual identity of Saponia could certainly serve as a good example of continuous work and a well-designed visual identity. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:141:479671
Study programmeTitle: Integrated undergraduate and graduate university Class Teacher Studies
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra primarnog obrazovanja (magistar/magistra primarnog obrazovanja)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-10-28 10:45:53
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