Nowadays, social networks are one of many forms of creative expression besides imagination. Social networks are an indispensable part of our lives, being used both for communication and for keeping up with informative, entertaining, sports and educational content. New technologies and various media have created a completely different world for new generations. The purpose of this paper is to explore and determine the frequency of using social networks (TikTok, Snapchat and YouTube), the type of content on them and its quality and creative use by primary school students, since most of the networks, such as TikTok, Snapchat, and YouTube, provide users a variety of usage options. The research also seeks to gain a broader insight into parental awareness of the research participants’ spending their free time on social networks. A sample of ninety-seven students from two primary schools in the Vukovar-Srijem County were surveyed online for this study. The research determined which social network is most used by fourth and eighth grade students, and the purpose of visiting these Networks. Closely examining viewed content, the amount of time spent on these social networks, to what extent are their parents informed about what their children post and the amount of time they spend on these Networks. It was also examined which devised students use to access social networks. The results of the research show that the majority of surveyed primary school students use social networks highlighted in this work. Additionally, it was noted that some students some students spend a lot of time on social networks, some of which utilise these platforms to see educational content or to learn something. According to their answers, it clearly be noted that they use social networks with a certain intent, searching for the content they need to further upgrade their ideas and interests. What is of the utmost importance is the development of children’s imagination. This will best be achieved if they are exposed to educational content that will leave useful impact on the and will awaken the creativity in them.