prikaz prve stranice dokumenta Etički aspekti utjecaja oglašavanja na kršenje prava djeteta
  Download
PDF 336.08 KB
undergraduate thesis
Etički aspekti utjecaja oglašavanja na kršenje prava djeteta
2022. urn:nbn:hr:141:761426
Kokorić, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Education

Cite this document

Kokorić, I. (2022). Etički aspekti utjecaja oglašavanja na kršenje prava djeteta (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education. Retrieved from https://urn.nsk.hr/urn:nbn:hr:141:761426

Kokorić, Ivana. "Etički aspekti utjecaja oglašavanja na kršenje prava djeteta." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2022. https://urn.nsk.hr/urn:nbn:hr:141:761426

Kokorić, Ivana. "Etički aspekti utjecaja oglašavanja na kršenje prava djeteta." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2022. https://urn.nsk.hr/urn:nbn:hr:141:761426

Kokorić, I. (2022). 'Etički aspekti utjecaja oglašavanja na kršenje prava djeteta', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, accessed 13 April 2025, https://urn.nsk.hr/urn:nbn:hr:141:761426

Kokorić I. Etički aspekti utjecaja oglašavanja na kršenje prava djeteta [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education; 2022 [cited 2025 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:141:761426

I. Kokorić, "Etički aspekti utjecaja oglašavanja na kršenje prava djeteta", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:141:761426

Please login to the repository to save this object to your list.
Metadata
TitleEtički aspekti utjecaja oglašavanja na kršenje prava djeteta
Title (english)Ethical aspects of the impact of advertising on the violaton of children's rights
AuthorIvana Kokorić
MentorVjekoslav Galzina (mentor)
MentorIvica Kelam (sumentor)
Committee memberVjekoslav Galzina (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Education
Osijek
Defense date and country2022-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		INTERDISCIPLINARY AREAS OF KNOWLEDGE
Integrative Bioethics (Natural, Technical, Biomedical and Healthcare, Social and Humanistic Sciences)
Abstract
Oglašavanje je danas jedan od najraširenijih načina komunikacije u svrhu promoviranja proizvoda i ideja. Cijela populacija je ciljana skupina, a u to spadaju i djeca. Iako smo svi u djetinjstvu bili izloženi nekom načinu oglašavanja, suvremeno doba pojavom interneta razvilo se žustro i brzo, pa se tako mijenja i tržište i sam način oglašavanja. Kako bi oglašavanje bilo etično i primjereno, moraju postojati određene zakonske restrikcije koje navode točne načine i jasno definirane dopuštene... More metode oglašavanja, no pitanje je u kojem smjeru se ti zakoni kreću. U pogledu oglašavanja namijenjenog isključivo djeci predškolske dobi jasno je da sadržaj poruke ne smije imati alkohol, droge, cigarete niti bilo kakav sličan proizvod. Jasno je i da to ne bi trebao biti nikakav seksualan sadržaj, sadržaj o igrama na sreću, nasilan sadržaj... No, ne bi li bilo moralnije kada oglašavanje uopće ne bi bilo namijenjeno djeci? Zakon se oblikuje tako da izbjegava glavno pitanje – imaju li djeca kognitivnu sposobnost razlikovanja onoga što oglašavač tvrdi i onoga što im je zaista potrebno? Poznato je da djeca, osobito djeca predškolske dobi, teško ili uopće ne shvaćaju razlike između npr. crtanog filma kojeg gledaju i oglasa. Mnoga istraživanja pokazuju da djeca do 8. godine života vjeruju oglasima i porukama koje one prenose, a glavni cilj oglašivača je do desete godine života dijete učiniti vjernim njihovim proizvodima. Less
Abstract (english)
Advertising today is one of the most widespread means of communication to promote products and ideas. The entire population is the target group, including children. Although we were all exposed to some form of advertising in our childhood, modern times have developed rapidly with the onset of the Internet, so the market and the advertising method are changing. For advertising to be ethical and appropriate, there must be certain legal restrictions that state the exact ways and clearly... More defined permitted methods of advertising, but the question is in which direction these laws are moving. Regarding advertising intended exclusively for preschool children, it is clear that the content of the message must not contain alcohol, drugs, cigarettes or any similar product. It is also clear that it should not contain any sexual content, content about gambling, or violent content. However, wouldn't it be more ethical if advertising was not intended for children? Law restrictions avoid the main question - do children have the cognitive ability to distinguish between what the advertiser claims they should have and what they need? It is known that children, especially children of preschool age, hardly understand the differences between, for example, a cartoon they are watching and an advertisement. Many studies show that children up to the age of 8 trust advertisements and the messages they convey, and the primary goal of advertisers is to make children loyal to their products by the age of ten Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:141:761426
Study programmeTitle: Undergraduate pre-school education
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ranog i predškolskog odgoja i obrazovanja (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ranog i predškolskog odgoja i obrazovanja)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-12-02 12:10:03
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.