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master's thesis
Anglizmi u nazivima proizvoda u promotivnim letcima
2023. urn:nbn:hr:141:566875
Ivković, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Education

Cite this document

Ivković, I. (2023). Anglizmi u nazivima proizvoda u promotivnim letcima (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education. Retrieved from https://urn.nsk.hr/urn:nbn:hr:141:566875

Ivković, Ivana. "Anglizmi u nazivima proizvoda u promotivnim letcima." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2023. https://urn.nsk.hr/urn:nbn:hr:141:566875

Ivković, Ivana. "Anglizmi u nazivima proizvoda u promotivnim letcima." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2023. https://urn.nsk.hr/urn:nbn:hr:141:566875

Ivković, I. (2023). 'Anglizmi u nazivima proizvoda u promotivnim letcima', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, accessed 22 April 2024, https://urn.nsk.hr/urn:nbn:hr:141:566875

Ivković I. Anglizmi u nazivima proizvoda u promotivnim letcima [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education; 2023 [cited 2024 April 22] Available at: https://urn.nsk.hr/urn:nbn:hr:141:566875

I. Ivković, "Anglizmi u nazivima proizvoda u promotivnim letcima", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:141:566875

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Metadata
TitleAnglizmi u nazivima proizvoda u promotivnim letcima
Title (english)Anglicisms in product names in promotional leaflets
AuthorIvana Ivković
MentorNina Mance (mentor)
Committee memberVedrana Živković Zebec (predsjednik povjerenstva)
Committee memberIvana Trtanj (član povjerenstva)
Committee memberNina Mance (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Education
Osijek
Defense date and country2023-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Abstract
Diplomski rad bavi se anglizmima kao sastavnim dijelom hrvatskog jezika i dijelom i utjecajem unutar reklamnog diskursa. Teorijski dio bavi se definiranjem jezičnog posuđivanja, jezičnog purizma, reklama i anglizama te razlozima njihova provođenja i uporabe. Šestomjesečnim istraživanjem nastaje praktični dio rada u kojem se nastoji pokazati koliki je utjecaj anglizama na hrvatski jezik unutar reklamnoga diskursa i koji se anglizmi najčešće koriste, s naglaskom na one u reklamnim katalozima.
Abstract (english)
Graduate thesis deals with anglicisms as an integral part of the Croatian language and partly influences within the advertising discourse. The theoretical part is focused on defining linguistic borrowing, linguistic purism, adverts, and anglicisms and reasons for their implementation and use. After a six-month-long research, a practical part of the work was created in which it seeks to show the impact of the English language within the advertising discourse and which anglicisms are most commonly used with the emphasis on those in advertising catalogs.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:141:566875
Study programmeTitle: Integrated undergraduate and graduate university Class Teacher Studies
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra primarnog obrazovanja (magistar/magistra primarnog obrazovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-11-03 18:26:26