In this paper, the websites of kindergartens, selected from the list of all kindergartens in the Republic of Croatia, were analyzed, and a total of 20 were selected. According to the kindergarten curriculum, the kindergarten must be open to the outside and provide parents and the wider social community with the possibility of communication and offer them information about the organization and work of the kindergarten. Online pages serve the kindergarten to be visible, that is, as much information as the kindergarten provides to the wider community via online pages, the kindergarten is actually visible and the website is visited. It is extremely important that websites are easy to use, but also regularly updated. Two research questions were asked to analyze the contents used to communicate with the wider community and which of the selected contents are the most represented for the purpose of communicating with the wider community. The results of the research showed that the contents used for the purpose of communication with the wider community, which are displayed on the websites of kindergartens, are general contact information, contests, information about programs, enrollments, employees, events, notifications and a corner for parents. Some kindergartens are highlighted because their contents on their websites differ in scope and quality, and basic information is offered by all selected kindergartens.