Gender stereotypes are widespread beliefs about characteristics that are considered appropriate for both men and women. They include traits, activities, behaviors, interests, occupations and physical characteristics. Despite social changes, gender stereotypes are still present in some societies. Society puts pressure on the individual to conform to gender stereotypes, and violating them leads to frequent criticism and condemnation. Conforming with gender stereotypes affects on the development of gender-typed behavior that appears at an early age of the child. It is visible in a play, daily behavior and interests that may affect a child’s future preferences and gender identity development. In addition to biological factors, it is believed that environmental factors – family, peers, educators, teachers and the media - have a great influence on gender-typified behavior. The child adopts information from the environment and incorporates them into their behaviors, interests, opinions, and attitudes, thus developing their own gender identity. The stereotypical information that individuals pass on to a child depends on their own beliefs and behaviors that vary depending on their gender role. In different family structures - traditional families, families with same-sex parents and single-parent families, there are different gender roles, and thus certain similarities and differences in gender-typed upbringing of children. The importance of the way children are brought up is emphasized, regardless of the family structure and gender roles of the parents. By creating a stimulating and diverse environment and enabling freedom of choice, adults can significantly influence a child's development, and thus influence the reduction of gender stereotypes.