Today's children are surrounded by media, where television continues to keep the status of the most prominent form of mass media. Its appeal lies in its varieties. There are numerous reasons children continue to consume TV: habitually, out of boredom, in order to escape the reality, for fun, excitement or to have something to discuss with their friends. One can observe many influences television has, but the most alarming ones continue to be aggression and violence, which air daily. Mass media have both positive and negative characteristics. Their usage determines the effect they provoke. The media literacy taught institutionally and the upbringing in which parents have the leading role continue to be key factors prompting children towards responsible and conscientious users. A survey has been conducted in order to determine the degree of parents' awareness of the influence television has on lifestyles of their children. The aim of the survey was to explore children's habits and behavior linked to consuming television, alongside with the habits and attitudes of their parents regarding the same topic. The research has been conducted in the Kindergarten of Osijek, Regional centres Mak and Sjenčica. The results have been analysed and displayed in this paper. The results show that the parents of preschool children are properly aware of the influence that the television has on the daily life of their children.