Media have become increasingly developed and accessible throughout history, and human life has come to rely on the daily use of media for communication, information, and entertainment. Through their various functions and types, media have encompassed different generations, including the youngest children. Children adapt to the world they live in and readily accept the media available to them, therefore the influence of media on children and how children understand and use media becomes important. Media education aims to acquire media literacy and competencies necessary for mastering media. This paper presents the characteristics of media that have a significant impact on children in their early and preschool years. Furthermore, it emphasizes the importance of media education and the growing need for its integration into the educational system. Parents and kindergarten play a significant role in a child's life, therefore the paper outlines important features of their potential actions and influences on the development of children's media knowledge and habits. The aim of this paper is to highlight the importance of media education in kindergarten and explore the availability of media in urban, private, and alternative kindergartens in Osijek. The research has shown that educators have access to print and electronic media, with print media being more accessible, and there are differences in availability depending on the type of kindergarten. This research builds upon previous studies and highlights the equipment of the media as an important feature in media education which would provide greater opportunities in promoting a stimulating learning environment.