The topic of this paper is genetically modified crops, how the media presents them, and, more specifically, how this influences the public. The paper presents genetically modified crops as a bioethical problem precisely because they affect human health, society, and the environment. The “Golden Rice Project”, presented as a solution to world hunger and high mortality rates, did not meet the expectations and justified its opponents' suspicions. The paper mentions Monsanto, one of the world’s leading companies producing genetically modified crops, and the affairs of farmers that the company wanted to end by all means necessary. The beginnings of bioethics in Croatia are described, and three critical documents that marked the start of the battle for the Republic of Croatia, which is free of GMOs, are pointed out. The documents are the Appeal for Ethical and Legal Regulation, Lošinj Declaration on Bioethics Sovereignty, and Lošinj Statement for Croatia free of GMOs. The paper deals with the current state of biotechnology and genetic engineering in Croatia, researches if we can find GMO products on the shelves of our shops, and what is required by the law when it comes to products whose GMO content exceeds 0.9%. The way that opponents and representatives of GMOs form public opinion through the media is presented. While the opponents stress the risks and call upon caution, the representatives emphasise the advantages of GMOs. The paper focuses on the analysis of the printed media “Glas Slavonije”, “Jutarnji list”, “Večernji list”, and “24 sata” to understand how the reporting of GMO crops affects the public and if their perception causes fear and uncertainty.