The picture book is considered the first child book that greatly affects the overall development of the child. Picture books encourage language development in children and through them they learn about the world. The paper deals with how pre-school children use picture books, their preferences for picture books, and the encouragement of parents and preschool institutions to read picture books, or whether picture books are important for child development. Research hypothesis were following: 1. Parents believe that picture books are important for the development of their children 2. Children of preschool age prefer picture books with more text 3. Most preschool institutions have enrichment reading programs 4. Nowadays, more than half of the children use multimedia image books in pre-school age The results obtained by the research confirmed the first hypothesis, all parents answered that the picture books are important for the development of their children. Though in theory it is emphasized that preschool children are increasingly interested in letters and more text in the picture book, the second hypothesis is not confirmed. Most parents answered that their children prefer picture books with pictures. The third hypothesis is confirmed as expected. Most pre-school facilities for children of respondents have enrichment reading programs. The fourth hypothesis has also been confirmed, more and more children use media picture books today.